Game Convention Blurbs

On his blog, Ryan Macklin — game writer, podcaster, and producer — has some very good thoughts about how to write a good game “blurb”  for advertising at a convention and, I would add, for weekly games too.

I’m not going to repeat his ideas here, I’d rather you read it from him, but I also want to point quickly to some thoughts I jotted down here some time ago on running a con game, including writing game blurbs.

Having recently prepared the convention for Dragonflight for the fourth year in a row, I can tell you that most GMs don’t put enough effort into their game pitch.  It’s often unclear, too long and verbose, or merely grabbed from an online review (like those from RPG Geek and Board Game Geek).  When you scroll through the list of games, it doesn’t make your eye and brain stop on the description.

Despite what Ryan describes, I get most of my convention players from people who liked the game description (and friends, of course.)  I always make sure my game blurb doesn’t look like “second verse, same as the first!”

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